5 - 10 Years
Not Disclosed by Recruiter
ACS Group is seeking a talented and self-driven Social Media Marketing Specialist to accelerate the promotion of ACS as a transformative IT Solutions company in the client and talent community through a proactive, data-driven approach. You will be responsible for creating and executing our social media campaigns for strategic IT projects and will own the management and outcomes of all social media marketing. At the strategic level, you will be required to champion ideas to improve brand acceptance, attract and acquire top IT talent and position the company as transformation leader in the IT space. At the tactical level, you will be required to plan, develop content and design campaigns to meet our social media objectives and progressively improve outcomes based on performance metrics.
An ideal candidate will possess good knowledge of social media tactics and strategies - including organic and paid social media, influencers, community, and campaigns. You are also required to have a deep knowledge and understanding of LinkedIn, Glassdoor, Twitter, Facebook, Instagram. Excellent writing and verbal skills, along with strong research and analytical skills are a must for this position.
IT Solutions / Services Marketing experience a must.
Understanding of the US IT Talent market an advantage.
Develop, plan, and execute organic and paid digital marketing initiatives, including social media, search and advertising campaigns. Track and report deliverables and success
Own and manage Social Media Marketing (LinkedIn, Twitter, Facebook, Instagram, Glassdoor) for brand promotion and advocacy, talent acquisition, and IT thought leadership
Consult and own all aspects of all social media marketing including targeting, implementation, optimization, and reporting; use campaign insights to improve ROI
Develop targeted IT driven content for post, campaigns, blogs, whitepapers, videos. Expand content distribution through social media, websites, blogs, email
Create and manage social media campaigns for engaging and acquiring top-notch IT talent for client and digital IT projects.
Create and measure the impact of job ads on LinkedIn Campaign Manager; manage and optimize channels to hit campaign targets effectively
Actively listen to the social world, analyze trends and demands, and formulate social approach.
Leverage Marketing Automation or Social Media Management tools (Hootsuite, Sprout Social, Hubspot, Sprinklr) for effective program management
Experience and Skills Required:
Experience in IT Services/Solutions Marketing a must
5+ years of digital marketing campaigns experience to include Search, Email, Social Media, Blogs, Videos and a history of success
Well versed with key features within social media platforms and their respective interfaces.
Strong capabilities and expertise in content marketing including positioning, writing and storyboarding
Strong writing and analytical skills, with a good grasp of tone and appropriate professional online communication
Ability to think strategically with a proven track record of providing consultative and data driven solutions
Demonstrated understanding of internet advertising technology and marketing automation
Ability to work independently and collaborate cross-functionally
Degree: Bachelor's degree. Preferably English, Mass Communications, Digital Marketing. MBA or advanced degree a plus.
Excellent written English and communication skills (American English)
Recruiter Name:Sumit Pratap Singh
Contact Company:ACS Global Tech Solutions Pvt. Ltd.